Meet Malin
I am am a storyteller who speaks the language of growth.
For the past six years, my career has been a journey across the landscapes of sales, business development, and technology—but if you look closely, the thread has always been the same: connecting people to opportunity.
Today, I sit at the intersection of innovation, systems thinking, and people-first growth. But my work doesn't stop at spreadsheets and strategy. I write. I create. I manage social narratives that humanize brands. I believe that the best businesses are built not just on metrics, but on meaning.
This blog is my canvas. Here, I explore the messy, beautiful intersection of work and purpose. You will find stories about building companies, lessons from the sales trenches, reflections on the future of work in Africa, and the occasional piece of creative writing - because sometimes, the best way to understand the world is to simply tell a story about it.
Welcome to my corner of the internet. I am so glad you are here.
I wish I met you earlier
SM Client - Tours & Travel
"
Experience Matters
With years in sales, marketing, and social media, I blend strategy and creativity to drive business growth and engage audiences.
Journey
From Sales Roots
Jan 2025 — Present
Founder
The Green Futures Hub · Nairobi, Kenya
Building the foundational infrastructure for the climate workforce across Africa and the Global South. Leading the development of the Green Skills Passport, a verifiable digital ID for cross-border credential ownership, and the Living Taxonomy, a dynamic map of green-economy skills designed to align training with market hiring demands.
Dec 2024 — Present
Co-founder & Head of Growth
Rocket Jobs · Nairobi, Kenya
Spearheading growth and go-to-market strategies for a fast-growing recruitment platform connecting businesses with top-tier sales talent. Leading partnerships with ecosystem players and government stakeholders to unlock inclusive hiring demand.
Key Achievement: Secured MOUs with industry leaders including Teleperformance and KEPSA.
Key Achievement: Designed and launched #HerJira, a campaign championing access to jobs for women in sales.
2024 — Present
Independent Sales Consultant
Business Development Advisor · Nairobi, Kenya
Providing sales advisory and revenue strategy consulting to early-stage startups and growing businesses across SaaS, Entertainment, and Business Consulting.
Focus: Structuring sales engines, developing go-to-market playbooks, and training founding teams to transition from founder-led sales to scalable team-based selling.
Feb 2020 — 2024
Senior Business Development Manager & Product Executive
Fuzu Limited · Nairobi, Kenya
Managed revenue generation and relationship management across East Africa and Europe. Played a key role in sales forecasting through CRM data analysis, directly influencing product development and marketing campaigns.
Key Achievement: First member of the team to sell the Fuzu Global Workforce product to European and Nordic regions.
Key Achievement: Maintained a steady pipeline of Kes 3.3 million a month and handled a portfolio of 300+ clients.
Key Achievement: Spearheaded the development of the "Fuzu Starter Gold" product by defining the sales process and creating the reporting dashboard.
Feb 2020 — Sep 2020
Client Relationship Officer
Yusudi Limited · Nairobi, Kenya
Focused on revenue generation and product market entry, helping startups build their sales teams from the Yusudi training program.
Key Achievement: Introduced the Yusudi Sales Outsourcing service line into the market and closed the first client.
Key Achievement: Closed sales worth 500K within the first three months while still undertaking my undergraduate degree.
Education & Certifications
Certificate in Data Science — Africa Data School (2023)
B.A. Mathematics & Economics — Second Class Upper Division
Certifications: Mobile & Information Technology (eMobilis), The Persuasion Code: Neuroscience of Sales (LinkedIn Learning)
Creative Growth
Storyteller. Strategist. Content builder.
I don't just build businesses—I build the narratives that carry them into the world.
What I Do
🎬 Video Editing – Short-form content for Reels, TikTok, and LinkedIn. I cut, pace, and polish raw footage into stories that stop the scroll.
📝 Content Strategy – Content calendars, brand voice, copywriting. I create systems where every post has a purpose.
🚀 GTM Marketing Plans – Launch strategies that align sales, marketing, and messaging. I help products enter markets with momentum.
📱 Social Media Management – Community building, trend adaptation, and analytics. I help brands show up and actually connect.
📊 Content-Led Growth – Turning blogs, videos, and posts into lead generation engines. Content that converts.
I wish I met you earlier
L.William
"The articles are very well researched and very reflective of her subject-matter expertise
C.Lukase
★★★★★
★★★★★
Where I
Based in the vibrant heart of the city, blending creativity with business savvy every day.
Address
Nairobi, Kenya
Hours
9am - 6pm
Let's Connect
Feel free to reach out for collaborations, ideas, or just a friendly chat.